ART UNDERGROUND is a music business management and artist development company.
We provide three core services:
Agency services – artist representation and bookings
Art Underground provides musicians one-to-one and face-to-face music business management giving a ‘personal assistance’ feeling to its clients. Working closely with the band, we can help you to organise your own and your band’s daily administration, doing research for target venues, festivals and press contacts, carrying out communication tasks, finances, hustling gigs, helping to organise touring, making applications for funding, arrange your album production and all other music business related tasks that you need to carry out.
Press, PR and Digital Marketing
Digital platforms and social media has become a core part of the music business. It helps artists reach their audiences easier and faster. Naturally it has a cost: TIME. However, most of artists’ websites don’t offer their fans and visitors a real experience on their websites. They are usually static and motionless, and rarely updated. Not only the official website but also all other new social networking platforms has become a channel of diffusion and distribution. These pages should be updated on a regular basis, so it matches the image the artist wishes to project. We provide our time, patience and music business experience and most importantly our creative ideas to establish a professional and affordable online music marketing and media campaign that would generate interest in your band, acquire new fans and sell your music.
This is the most common sentence that we all hear from musicians. Being always connected with their audience and providing them all the updated information is one of the essentials for musicians to develop their careers. Unfortunately it takes a long time to search new websites, create profiles, upload stuff, list gigs and get connected with others. Musicians are meant to spend their time to make music and sustain their artistic lives and creativity and every time they allocate their time to such business, they step away from their artistic environment and creative inspiration.
While you spend your precious time in making music, we provide our labour and time to look at ways to optimise your visibility and acquire new fans using social media and third-party sites. To us, this project is not only about simple administration but also a way of modern band management. By using the right marketing strategies we aim to develop your career and take it to the next level.
TARGET & STRATEGY
Maximising online presence of artists/bands
Developing fanbase / album buyers / concert audience
Interaction / Communication with fans
Attracting press attention (reviews, listings, interviews…) [see: Press/PR section]
Our strategy is to:
Create pages and regular updates whilst keeping ‘macroblogging’ mentality by establishing right connections
Build a bridge between the artist and fans who will then use word of mouth to ‘promote’
Create supportive materials to attract the audience
Create a link between virtual world and real life experiences between artists and fans
Divert fans to digital downloads / ticket stores
Visual Production and Design
Your music inspires our creativity! Our artistic ideas can take your music to the next level of quality and creativity. By combining audio with visual, we aim to enhance your music. From basic production to marginal ideas, we provide any sort of graphic design and video production.
– Professional photography
– Website design
– HTML newsletter design
– Electronic-flyer design
– Printed materials like flyers, posters, brochures, boards, adverts
– CD/DVD jewel case, digi-pack or even 3D album cover artwork
– Special illustration
– HD video/audio recording of live shows
– Audio, interviews, podcast and other inter-art projects
– Video clips, animation and other visuals
– Stage design installations
– Stage visualisation | motion | projections
– Any sort of merchandise design [t-shirts, notebooks, bags…]
Consultancy, Education and Research
For professional artists, music is not only art, but also business. Musicians are often reluctant to be involved in the business side of music; but especially for independent or DIY artists, it is essential to know how the industry and its key players work. Besides the musical strength, by the help of such knowledge, musicians are able to get both financially and legally safe deals in right positions with record labels, managers, agents and PR companies whilst protecting their copyrights and sustaining their creativity. Here at Art Underground, we provide mentoring and assistance for your projects.
artist & repertoire [A&R] development
branding and marketing
funding applications & legal and financial advice
touring, collaboration projects, creative ideas
We also collaborate with other music professionals and academics to organise workshops, participate in music industry events, talks and panels; in association with music industry organisations. Art Underground also carries out academic-level research in the music industry, particularly focusing on niche music markets and economically vulnerable genres.