Press, PR and Digital Marketing
Digital platforms and social media has become a core part of the music business. It helps artists reach their audiences easier and faster. Naturally it has a cost: TIME. However, most of artists’ websites don’t offer their fans and visitors a real experience on their websites. They are usually static and motionless, and rarely updated. Not only the official website but also all other new social networking platforms has become a channel of diffusion and distribution. These pages should be updated on a regular basis, so it matches the image the artist wishes to project. We provide our time, patience and music business experience and most importantly our creative ideas to establish a professional and affordable online music marketing and media campaign that would generate interest in your band, acquire new fans and sell your music.
This is the most common sentence that we all hear from musicians. Being always connected with their audience and providing them all the updated information is one of the essentials for musicians to develop their careers. Unfortunately it takes a long time to search new websites, create profiles, upload stuff, list gigs and get connected with others. Musicians are meant to spend their time to make music and sustain their artistic lives and creativity and every time they allocate their time to such business, they step away from their artistic environment and creative inspiration.
While you spend your precious time in making music, we provide our labour and time to look at ways to optimise your visibility and acquire new fans using social media and third-party sites. To us, this project is not only about simple administration but also a way of modern band management. By using the right marketing strategies we aim to develop your career and take it to the next level.
TARGET & STRATEGY
Maximising online presence of artists/bands
Developing fanbase / album buyers / concert audience
Interaction / Communication with fans
Attracting press attention (reviews, listings, interviews…) [see: Press/PR section]
Our strategy is to:
Create pages and regular updates whilst keeping ‘macroblogging’ mentality by establishing right connections
Build a bridge between the artist and fans who will then use word of mouth to ‘promote’
Create supportive materials to attract the audience
Create a link between virtual world and real life experiences between artists and fans
Divert fans to digital downloads / ticket stores