Consultancy, Education and Research
For professional artists, music is not only art, but also business. Musicians are often reluctant to be involved in the business side of music; but especially for independent or DIY artists, it is essential to know how the industry and its key players work. Besides the musical strength, by the help of such knowledge, musicians are able to get both financially and legally safe deals in right positions with record labels, managers, agents and PR companies whilst protecting their copyrights and sustaining their creativity. Here at Art Underground, we provide mentoring and assistance for your projects.
artist & repertoire [A&R] development
branding and marketing
funding applications & legal and financial advice
touring, collaboration projects, creative ideas
We also collaborate with other music professionals and academics to organise workshops, participate in music industry events, talks and panels; in association with music industry organisations. Art Underground also carries out academic-level research in the music industry, particularly focusing on niche music markets and economically vulnerable genres.